Newspaper Publishing

Schmidt is not only a cost effective source for freestanding newspaper inserts (FSIs) and other general commercial printing, but also a source for turnkey programs that help newspaper publishers generate NEW ad revenue.

One opportunity lies in our national franchisee and dealer network. Here’s how it works:

1. You provide compelling insertion rates.
2. Our call center sells freestanding inserts within the network.
3. We manage printing, scheduling insertion and shipping the ad to you.
4. You insert the FSI into your paper.
5. We bill the franchisee or dealer.

It’s really that simple!

Another way Schmidt helps newspaper publishers generate new revenue is cooperative marketing packs. This program is a proven method for advertisers to target a specific demographic. Packs can ride along with the paper or we can mail it as a cooperative direct mail package.

Both programs help increase your market share and deepen relationships with your advertisers…without increasing staff or overhead. Call us to discuss these revenue-generating opportunities!

Industry Links:
National Newspaper Publishers Association
Newspaper Association of America
International Newspaper Marketing Association

A Case Study on results delivered for one newspaper publisher