A binding method for pamphlets, folders, leaflets and magazines where the signature is opened and stitched (stapled) at the center fold of the signature.

A printed piece of the finished product.

A typeface that has no serifs, small strokes at the end of the main stroke of the character. Times Roman is a serif typeface, helvetica is sans serif.

A rendering intent that determines how a file’s color values will be remapped from the current color space into the target color space; in this case all colors are simply remapped to produce a vivid color appearance without regard to color accuracy to the original image. It accomplishes this by converting saturated colors in the current color space to saturated colors in the target color space.

One of the three attributes of color, saturation is the intensity of a hue at a given lightness. The closer a color is to neutral gray or white, the less saturated the color. The farther away it is, the more saturated it is. The other attributes of color are hue and brightness.

Side-by-side card pack abbreviations.

Determining the proper size of an image to be reduced or enlarged to fit an area.

A device used to convert reflective art and/or transparencies into an  electronic file composed of pixels in order to be read and manipulated within graphics applications on the computer.

To compress paper along a straight line so it folds more easily and accurately.

Angles at which screens are placed with relation to one another to avoid undesirable moiré patterns. The most common angles are black, 45 degrees, magenta 75 degrees, yellow 90 degrees, and cyan 105 degrees.

An approximation of a spot color created by combining and printing screened process colors. Cannot duplicate the spot color exactly due to process colors being different in their makeup; sometimes it’s not possible to even get close to the color appearance of the spot color due to the limitations of the CMYK color gamut.  

Refers to the percentage of ink coverage that a screen tint allows to print. Also called a screen percentage.

A data file used by a computer to create an on-screen representation of the font(s) used in the electronic file. The screen font stores character information for style, hyphenation and justification. 

The number of halftone cells per unit of measurement in a screen; the higher the frequency, the finer the screen. A screen of 150 lines per inch (LPI) is made up of dots that are one-third the size of the dots in a screen of 75 lines per inch.

The number of rows or lines of dots per inch in a screen for making a screen tint or halftone.

A tint of an ink color, specified as a percentage of the ink color.

Publications format where the cover stock is the same weight as the text stock. Self-covers are commonly used for booklets and similar small publications.

A small cross stroke at the end of the main stroke of the letter; Times Roman is a serif font style. 

The darkest area of an image or photograph; represented by the largest dots in a halftone.

A printing press that uses sheets of paper, rather than a continuous paper roll or web.

A binding method where two or three staples are passed through signatures, usually on the left side of the book.

Printed sheets folded to become part of a publication. Signatures always contain pages in increments of four, such as 4, 8, 12, 16, 24 or 32 pages.

Eliminating the background from behind an object in a photograph or piece of art.

A scanner that can only utilize transmission or transparent images, not reflective or opaque images.

An undesirable printing condition where the printed image is smeared.

An alphabet of SMALL CAPITAL LETTERS available in most type faces, approximately the size of the lower case letters; usually used in combination with larger capital letters.

A halftone dot that does not have uniform density over its entire surface and may also have a soft fringe, commonly produced by digital image-setters. This is an important area for calibration and quality-control checks since small variances in dot size can create dramatic changes in color reproduction.

Any area of the sheet receiving 100 percent ink coverage.

One of the two types of profiles required for converting an image or document from one color space to another. The source profile communicates to the color management system the color meaning of the specific color values in the image or document. The source profile may already be embedded in the document, applied by the user (via assigning or converting), or supplied by a default setting (via assuming) in the application.

SWOP specifies film densities, screen rulings, reverses, surprinted type, proofing, color bars, and proofing stock. The purpose of SWOP is to encourage uniform communication among those involved in the production workflow to promote quality color in web offset publications.

Area on the binding edge of an insert that will be ground off during perfect binding.

Running the same color on the same side of a press sheet on two separate units to provide image beyond normal image limits.

Different images, such as advertisements, printed or bound in different editions of a publication. Also, two or more binding methods used on the same print run.

A specially mixed ink which creates a specific color to be printed on press. Spot color inks are opaque, not translucent like process color inks. Requires only one plate to print the color versus four when printing with process colors.

Press varnish applied to a portion of the sheet as opposed to an overall application of the varnish.

Used to provide a printing overlap between a color-tinted background to outline letters. The image remains the same except for a narrow increase around its perimeter.

The procedure of exposing a digital file repeatedly in different places on the printing plate.

An alternative to conventional halftone screening that creates tonal graduations by placing same-size microdots (typically 12 to 30 microns) in a computer-controlled, random order within a given area. The computer uses frequency modulation to vary the number and placement of same-sized dots. The random dot pattern eliminates many moiré problems and allows more than four colors to represent the tones in an image.

A collection of tags specifying page layout styles, paragraph settings and type specifications which can be set up by the user and saved for use in other documents. 

Small characters set below normal letters or figures. 

A base upon which something is applied in printing this is paper.

Refers to the three primary process printing inks; cyan, magenta, and yellow (opposed to their corresponding opposites, being the three additive primary colors of red, green, and blue). They are called “subtractive” because their way of producing color involves the subtraction of color light waves. Cyan ink acts as a filter to absorb red light waves; magenta ink absorbs green light; and yellow absorbs blue light. Usually black is also used to create deeper blacks and shadow tones.

Small characters set above normal letters or figures. 

A color sample.